Digital signage and corporate culture in action
Corporate culture is the reason for being of your organisation, corporation or business. It is your mission statement and tells both your employees and the world the reason why you exist, and why what you do is so important. Your company culture should feed into every action that the business takes and should be present and understood at all times by all members of the organisation.
And it’s clear that most people agree. As CultureIQ point out;
This is not to say that this is easy to achieve… Far from it.
While the vast majority of executives and employees consider workplace culture to be important, only 19% of the executives asked believed their company had the “right culture”.
Cultivating your company culture takes time and effort. While your company corporate culture may be written down somewhere in your brand guidelines, or on a powerpoint presentation, this does not mean that every one of your employees lives and breathes your core values as a company. Reinforcing this message takes time and energy and genuine commitment to the founding principles. And this is where digital signage can help out…
Digital signage is a great way to let video and digital content do some of the leg-work for you. Not only does digital signage enable you to consistently reinforce your internal branding and core values, it also gives you the opportunity to live up to them. By providing digital signage in your organisation and displaying messages that make a genuine difference to their day to day work you are essentially telling your employees that you care about their well-being and their experience in the workplace with you.
Now, according to the University of Michigan there are 4 types of organisation culture,
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Clan (family oriented)
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Adhocracy (entrepreneurial & innovative)
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Market (competition and achievement focused)
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Hierarchy (process and efficiency)
Sound familiar? Here’s how you can really be true to your organisation’s routes with well thought out digital signage.
Clan
“Clan oriented cultures are family-like, with a focus on mentoring, nurturing, and “doing things together.”
Digital signage is a fantastic way to build a community spirit within your organisation. Here're some examples of how you can get this across using your digital signage.
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Introduce members of the team
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Display team building activities
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Pictures of charity organised events
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Congratulate personal & professional successes
For tips on increasing employee satisfaction using digital signage check out our guide, “How to increase team spirit with digital signage”.
Adhocracy
Adhocracy oriented cultures are dynamic and entrepreneurial, with a focus on risk-taking, innovation, and “doing things first.
If your organisation is built on taking risks and “doing things first” then, taking advantage of some of the software available to present interactive and intelligent displays could be more your thing. Here’s how you can use digital signage to reinforce this aspect of your corporate culture.
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Real-time and live reports
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Facial recognition technology
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Meeting room booking
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Shareable cloud based files
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Interactive tech & AI
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Cutting edge videography
By using innovative technology within your business you are proving to your employees that you are genuinely an innovative organisation (and not simply using it as a buzzword). To find out more about the potential of digital signage and the latest tech and software available on the market, check out our guide on “How to be ahead of the curve with digital signage”.
Market
“Market oriented cultures are results oriented, with a focus on competition, achievement, and “getting the job done.”
For results driven organisations digital signage can be a great way to motivate and empower your employees to meet and exceed their targets. Here’s a few ways digital signage can help
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Display live and real-time reports
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Show sales leaderboards
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Congratulate good performance
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Display motivational quotes
Check out our guide, “How digital signage can help you smash your sales targets” to find out more.
Hierarchy
“Hierarchy oriented cultures are structured and controlled, with a focus on efficiency, stability and “doing things right.”
Digital signage can be used to reinforce the solid foundations on which hierarchical organisations are built. And here’s how…
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Display team successes
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Acknowledge excellent performance
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Provide business reports
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Display internal news
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Present core values
Whether the corporate culture of your organisation fits into one or more of these categories, there are many different ways that you can use digital signage to reinforce its core values.
Digital signage is perfect for this task because, while it may not be the primary focus of your employees throughout their working day, there will inevitably be moments where they look up from their spreadsheets, their meetings, or their coffee breaks and take in these messages at least for a few seconds.
Rather than being lectured to or given a speech about what the organisation stands for and how every employee should live up to these values, digital signage is a more subtle approach that lets your employees think about the messages when they are ready to take a moment from their busy schedules. And because digital screens can run all day every day, the consistent, measured and entertaining little reminders of why they come to work every day will ensure that you never have to drop the ball when it comes to providing those vital internal communications.
By installing digital signage across your organisation and uploading relevant and entertaining content on a daily or weekly basis, you are essentially telling your employees that you care about their experience in the workplace with you, and you want to make it easier, more efficient and more enjoyable for them. And this in itself is a step in the right direction to achieving the core values of your corporate culture.
So what’s the best digital signage solution for you?
Once you have established what your corporate culture is and what you need to do to ensure that each one of your employees not only “gets it” but “lives it”, then you can decide on what the best digital signage approach for you and your organisation is.
Ultimately there are endless possible opportunities with digital signage and it simply comes down to what is right and best for your workplace. Whether you are all about innovation and breaking barriers with creativity, you value a safe and secure environment with a real team connection, or you are always striving to be the very best that you can be digital signage can help to communicate exactly what your organisation stands for.
Be it interactive digital screens, a beautifully designed video wall showing off how brilliant your brand is, or cutting edge software that makes your organisation that much more efficient there is a digital signage solution for you out there.
