Digital menu boards are advertising screens placed next to each other used to present the current menu. They can also be a free-standing touch screen by means of which the customer can order selected products by himself. To manage them you need Digital Signage software which allows you to view and display the content at any time.
Research confirms that 70 percent of customers pay attention to multimedia ads and 20 percent shoppers under their influence. There is no doubt that Digital Signage is a new quality of communication with the client and one of the most effective marketing tools.
Digital solutions are a technology that not only large companies can afford. It is used both by shopping centers and individual retail outlets. It does not matter whether it is a chain of stores or just one location - anyone who cares for a modern and dynamic message can benefit from Digital Signage.
Digital Signage is a system that allows you to broadcast multimedia messages in many places at the same time using a monitor, a player and a server. The main advantages of this system are primarily remote and centralized content management from any location.
The attractive form of the message (dynamic image, sound, several messages on one screen, the ability to interact with the recipient) and the ability to quickly change the displayed message made the Digital Signage system one of the most effective marketing tools.
The organization of the conference space, despite appearances, is quite a challenge. Even in an office where there are only a few rooms, there are often situations when internal communication in the company fails, and employees have trouble consulting the reservation.
They are losing time to find a free room or to interrupt other held meetings to check availability, which distracts the attention and interrupts the ongoing discussions of the participants. Such situations disorganize work and introduce unnecessary confusion.
The use of advertising screens is an irreplaceable way for an elegant and engaging presentation of products. Our solution is ideal for, among others in the salons of the exclusive TOUS brand, a Spanish manufacturer of luxury jewelry and accessories. As part of the project, ADScreen Digital Signage system is used to display marketing and sales content on multimedia screens, in almost 60 locations in Poland, the Czech Republic, Slovakia and Romania.
RTV Euro AGD is one of the largest retail chains in Poland. It already has over 220 RTV Euro AGD stores in 132 cities and several thousand screens connected in the Digital Signage system. - Managing such a large network is a real challenge - explains Dawid Gąsiorek, president of Content Networks. - Until recently, it required constant support from the graphic designer, programmer and most often specializing in this marketing agency. Today, with the help of our software at the RTV Euro AGD headquarters, one person supports over EUR 3,000 from his computer. network screens in 50 stores throughout Poland.
We do not hide that we like to appear at various fairs and meetings. And if in addition they concern the equipment of stores, then you do not have to urge us to participate. At RetailShow, which took place in Warsaw on November 16-17, we had the pleasure to host our flagship products.
We presented ADSeller - a tool enabling interactive sales of the product. Visitors to our stand could take one of three bottles of whiskey, read on the screen information about them and compare them among themselves.
Medical care is a very important area that unfortunately lags behind in terms of using Digital Signage solutions. Digital technology would certainly increase the effectiveness of health care to a large extent, and its application could have positive effects for both employees and patients.
Managing the waiting area and facilitating the movement of the patient between the offices and wards is a big challenge in the health sector. In most Polish medical facilities there is still an archaic queuing system, a visit to the doctor is inseparably connected with waiting, and it is a waste of time. It does not have to be like that!
As a leader in technological solutions for the HoReCa market (hotels-restaurants-gastronomy), we are particularly sensitive to all important events for this industry. That is why we could not miss the Polagra Gastro, organized by the Poznań International Fair on September 26-29.
Polagra Gastro is a unique opportunity to learn about the latest trends and solutions used in the industry. For us, they proved to be a chance both to present our latest products and to listen to the needs of the environment.